Saturday, October 6, 2012

Selling Sunglasses At Festivals

State fairs or other kinds of festivals are a prime location to sell replica sunglasses. In fact, a retail booth at a fair is quite possibly one of the most lucrative locations to sell replica sunglasses. And there are several reasons for this.
First, fairs are home to a high amount of traffic. Fair-goers bring loads of cash with them to spend on food, rides, games, and anything that they see and want to buy. Some of the larger fairs are known for having 100,000 people a day cruising through the fairgrounds. This kind of traffic that passes by all the vendors at a fair mean greater chances of making sales.
Second, fairs are generally held during the warmer months of the year. The sunny skies and warmer temperatures is conducive to selling sunglasses. Get a booth full of sunglasses on a bright sunny day at the fair and you've got a recipe for success!
If you are thinking about setting up a booth at a fair to sell sunglasses there are a few things you can do to increase your sales. Some are simple tips that are easily implemented in your day to day routine, but one requires you working with the management of the fairgrounds.
When you contact the management group for the fairgrounds, do what you can to acquire booth space as close as possible to one of the entrances to the fair. This can be the biggest factor of your success! When you are positioned next to an entrance, you will be one of the first things that fair goers see when they come in. I can't tell you how many times I've sold sunglasses just for being located right next to an entrance. Many times people will walk through the gates just to realize that they left their sunglasses on the dash of their car. Rather than go back to fetch them, they spent a few dollars for a nice pair of replica sunglasses I had out on display. Being located next to an entrance is prime real estate for sunglass vendors.
If you can't manage to get a location next to an entrance, spaces close to food courts are also a good choice. Everyone raves about the food at fairs and flock to these areas. Your booth being visible to this high traffic area should attract many people to come inspect your sunglasses.
How you display your sunglasses is important. Since booth space at fairs is limited, you will want to display as many sunglasses as you can in a small area. The most efficient way to display the maximum amount of sunglasses is to use the boxes your wholesale sunglasses came in. These small boxes are ideal for fair environments. You should be able to place 3 or 4 pairs of sunglasses on top of each display box. By setting up a tiered or pyramid pattern with the boxes, you can easily display hundreds of sunglasses across your tables. By displaying the maximum amount of styles you will increase your sales.
Another important but often overlooked thing to do is to keep your sunglasses clean and displayed neatly. Just from being outdoors, the sunglasses you have on display will collect dust very quickly. Add the fact that people browsing through your selection do not always place the sunglasses back exactly where they picked them up from and you can see how your neat and tidy booth can quickly become an unkempt disaster! Make it a point to dust your sunglasses several times a day with a non-abrasive cleaning cloth such as microfiber pouches. Keeping a constant vigil on the appearance of your display will make your sunglasses appear more attractive and will increase your sales.
By keeping a clean booth that displays many different wholesale sunglasses in a state fair it not uncommon to gross thousands of dollars a day in sales. Follow this guideline and you can be assured of maximizing your profits from selling wholesale sunglasses at fairs.

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